Users love Facebook Messenger. And it is incredible for your business.
While the open rate for emails is decreasing month-by-month, people enjoy to get and read messages on Facebook. They have a very short attention period nowadays due to the information overload.
By sending out material simply put pieces of information, we can efficiently conquer the drop-off rates that prevail with e-mails. The information is generally taken in on mobile phones and on the go - diversions happen all the time, however unlike with email, the interaction is easy to resume in Messenger.
Even Mark Zuckerberg stated that "private messaging, ephemeral stories, and little groups are by far the fastest growing locations of online interaction."
What does it indicate for you, as a marketer or an entrepreneur? As Facebook is devoting more concentrate on messaging, you ought to too.
First off, do not consider Messenger as an email on steroids. The average user desires to get messages that are individual, brief and useful. Sending out sale-focused and excessively marketing messages rapidly leads to disappointment and grievances.
So, what are the very best methods to leverage the Facebook Messenger chatbots?
1. Section the users and send them customised messages
Dividing your visitors into groups by their interests, behaviour and previous purchases allows you to fine-tune your marketing method.
Sending personalized item recommendations leads to more earnings thanks to a better experience for your customers.
2. Discover more about your potential customers in an inconspicuous method
Individuals enjoy to talk about themselves. By asking questions, you can find out a lot about your leads and utilize this intel for your marketing.
It is extremely simple to attain this with messenger chatbots without annoying or tiring your visitors. By offering them several option answers and branched follow-up, every discussion can be unique.
3. Pre-sale your clients with discussion
A well-thought Messenger chatbot can warm up a possible customer much more successfully than an email thanks to the interactiveness of the messenger discussion.
The e-mail open and click-through ratios are on record low nowadays. While email has still its location in today's marketing, the average bot rates are 5-10x greater than email. This indicates better ROI (return on investment) from the lead generation.
4. Update your fans and consumers
About 80% of the recipients by average will read routine updates from your business or brand name provided by a chatbot.
Short and focused news combined with segmentation will lead to enhancement of your brand name acknowledgment and increased fanbase. Special offers or sale announcements can be delivered this way without being intrusive.
5. Automate your customer support
The chatbots these days can taking off the load from your customer support by automating actions to repeat queries (such as tracking information, refunds or contact demands).
Today's clients require an immediate action from consumer support. By employing chatbots, you cut the waiting time significantly. The conserved resources can be utilized for much better support for non-standard questions.
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